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A Marketing Plan: Part 4 - Sticking to It...Flexibly

If you haven’t read Parts 1-3 in the Marketing Plan Series, we recommend you doing so now. (GO! Hurry! Don’t delay another day...this has the power to transform your entire marketing!)

As we wrap up our Marketing Plan series, we wanted to impart a few final thoughts…

Stick to it
A plan is only as good as its implementation. So make a plan for how you will execute your marketing plan. For example, you might look to help for other organizations to help you implement it. Are there interns at local universities that you could utilize? What about high school students in a graphics design design class?

If you are putting on an event, you might find vendors to help with your implementation. Depending on your business, you could barter services with other companies. Even if you don’t have the current resources to take action, you might be able to come alongside others that can help you do so. (“I get by with a little help from my friends…”)

Stay Flexible
As much as you want to stick to your plan, we live in a world where ….well, stuff happens. And sometimes that requires you to be flexible.

The opportunities and risks that you put together in your SWOT analysis have the power to dictate that some of your marketing plan might not happen as you laid it out. There are so many variables that come into play, many of which you simply can’t predict. Supply costs, customer contracts, and changes in consumer demand can all drastically affect your ability to meet your goals. If something happens that requires you to divert from your original plan, it’s okay. (Really.)

Calm Down
If you’re stressing out about the idea of putting this marketing plan into place, try to not put so much pressure on yourself. After all, it doesn’t have to be done tomorrow! Marketing plans work best when they are implemented over time. We recommend putting a reminder on your calendar at least once a month to review your marketing plan, asses the results, and plan your next steps.

We know that we’ve strung this marketing plan blog series out. How has it been for you? Are you feeling confident? Overwhelmed, maybe?

Let us know how this goes—everything from creating your plan to implementing it and the results that you achieve over the next year. (We really would love to know...send us feedback any time!)

In the meantime, good luck. And happy marketing!