FAQs

Frequently Asked Questions

  1. What type of products and services do you provide?

    Great question! We offer a wide range of products and services, many of which are custom. This keeps our work interesting and our clients' branding unique. Imagine any piece used for marketing and we'll help you create it from conception to delivery.

    Check out the "Products" tab above for some of our highlights. We do even more than what's listed. Ask us today!

  2. Simply use our online estimate request form under the Client Toolbox tab. Otherwise, come in or give us a call and we'll go over your project. We'll find the most efficient solutions to meet your needs.

  3. What kind of file do I send?

    High resolution, print-ready Adobe PDF's will produce the best results. Currently we use Adobe Creative Cloud on both Mac and PC formats.

    If supplying native Adobe Illustrator or InDesign files, please convert all text to outlines, embed all graphics and flatten transparencies. Be sure to include 1/8" bleed.

    If your files are created in Microsoft products such as, Word, Publisher or Excel, we'll need a PDF. Please note, these products will generally produce less than expected results.

  4. What resolution should I save my photos and graphics?

    Resolution should be set to 300 dpi.

    Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixilated and blocky when printed.

    Also note that you should save all photos in CMYK mode. Images saved in RGB mode may not print properly. RGB is for online viewing. When we convert to CMYK for production, you may see unexpected color shifts. If you are unable to save your image in CYMK mode, please let us know.

  5. What is a proof and why is it important that I look at it?

    A proof can be a PDF, digital output or a mock up of the artwork before it goes to production. This is your opportunity to see and have corrected any errors, omissions or flaws. You know what you want your piece to look like and say more than anyone. It's important to check all information closely, or even have a colleague proof as well.

    "The more eyes the better!" we say.

  6. What is the Pantone Matching System?

    The Pantone Matching System (PMS) is a color reproduction standard in which colors all across the spectrum are each identified by a unique, independent number. The use of PMS allows us to precisely match colors and maintain color consistency throughout the printing process.

  7. Why do the printed colors look different from the colors on my screen?

    In short, printers and monitors produce colors in different ways.

    Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model.

    When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.

  8. Is white considered a printing color?

    Not typically. Because white is the default color of paper, it is simply recognized as the absence of any ink. However, when using colored paper, white ink may be used if any text or graphic requires it.

  9. What file format should I use when submitting my electronic document for printing?

    PDF (Portable Document Format) is the most common and preferred file format for submitting digital documents. With the installation of a PDF print driver on your computer, virtually any program can generate a PDF file suitable for printing. Both commercial and free PDF print drivers are available online for download from different sources.

  10. Once artwork is approved, when will you have it done?

    The bigger question is, "When do you need it?"

    Timelines vary with complexity, but we have been know to pull off a few miracles. We strive to provide an accurate estimate timeline. Let us know your needs and we’ll do our best to complete your project by then.